Adapt, Innovate, & Deliver Excellence

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Business strategy & planning

• Developed the vision, mission, and roadmap for a 12 GW global Wind O&M business, utilizing SWOT, PESTEL, and VoC inputs. Implemented the Balanced Scorecard for strategy management and established a business review process.
• Established market and competition intelligence for the Wind O&M business, performing industry benchmark analysis to identify best practices across the service industry. Conducted value curve analysis to differentiate from competitors.
• Designed and implemented a commercial strategy for the Wind O&M business by developing pricing models for various geographies and wind turbine generator (WTG) variants. Created a risk management system for service contracts to identify and quantify risks, standardized key contract terms, and implemented a system to monitor long-term revenue and renewals, which played a crucial role in corporate debt restructuring.
• Led the establishment of an analytics center for the global Wind O&M business to process data on various variables, including business KPIs, running hours, cost per WTG by model and age, margins per WTG by model, and component-level failure rates by WTG model and age. These analyses supported cost optimization through predictive maintenance, inventory planning, and warranty cost estimation
• Conducted market size estimation for distributed solar in India using TAM, SAM, and SOM analysis.

Growth strategy

 

• Devised and implemented a growth strategy for a B2B platform serving solar EPCs, leveraging multiple initiatives, including product development, market development, and market penetration. Successfully scaled the platform from 50 to 2,100 users and expanded its reach from 3-4 states to nationwide within 11 months, thereby increasing the potential for revenue-generating businesses
• Created a strategic plan to enhance the customer lifetime value for Wind O&M business by leveraging various short- and long-term initiatives, such as technology upgrades, servicing competition’s product, acquisitions and performance-based pricing model
• Diversified a solar SaaS product into multiple segments, including energy consumers, portfolio owners, financial institutions, energy utilities, solar EPCs, and battery OEMs
• Developed a lead generation model targeting various enterprise segments across key regions in India for solar installations, and used this as an incentive to onboard solar EPCs to the SaaS platform

Marketing strategy

 

• Developed and executed a go-to-market strategy to scale a B2B platform for solar EPCs. Compiled a target database of over 14,000 solar EPCs, defined the value proposition, and created marketing materials such as presentations, collaterals, videos, campaigns, and carousels. Formulated a multi-channel strategy, including telecalling, sales team efforts, WhatsApp campaigns, exhibitions, seminars, webinars, social media, and the implementation of a marketing automation tool and monitored effectiveness using the Pirate Metrics (AAARRR framework)
• Crafted the marketing strategy for the Wind O&M business, which involved defining the value proposition using the 'VICTORY' model. Developed service segmentation and customizations, and created brand identity and marketing material

SaaS Sales and business development

 

• Led successful SaaS engagements involving techno-commercial discussions and custom development scoping with:
• India’s largest battery OEM for a white white-labeled energy monitoring platform for national roll out
• The BESS arm of a Fortune 500 battery manufacturing company to launch a white-labeled energy monitoring platform in the US market.
• The BESS arm of a leading solar module manufacturer to launch a white-labeled energy monitoring platform in the US market.
• A business division of the world’s largest real estate service company to onboard its 15 MW US-based portfolio onto the energy monitoring platform.
• An Indian energy utility for the digital transformation of its net metering process and the launch of an energy monitoring platform for its 3,000+ solar energy consumers.
• A US-based developer to onboard its 200+ site solar portfolio onto the energy monitoring platform.
• A UAE based developer for a CRM, design & installation management platform

Sales & business development (Solar)

 

• Established a network of over 15 partners delivering solar services such as installation, financing, and design, catering to clients in India, the UAE, and the USA.
• Led project consultancy engagements for rooftop solar implementation with a leading hotel chain and a leading movie chain in India.
• Developed a freemium model and service tiers for a multi-feature platform targeted at solar EPCs.

Software product management

  

• Led a solar monitoring SaaS product from concept to launch and successfully deployed for multiple enterprise clients and energy consumers with over 5000 + users across US, UAE and India
• Developed the vision and strategy for a 'one-stop solution' for solar EPCs and a 'one-stop solution for asset services,' leading the implementation of the product roadmap. Successfully scaled both products to over 2,500 and 1,500 users, respectively. Established a customer success and support function, streamlined the customer onboarding process, and enhanced customer communication by implementing a unified tool for calls, emails, chats, and tickets
• Led the implementation of a product analytics tool to track user interactions and enable data-driven decision-making, optimizing product development and marketing strategies
• Led the development & implementation of an industry-first digital solution to manage utility-scale solar projects from engineering to execution, integrating all aspects and stakeholders onto a single platform. This reduced manual dependency and provided real-time information and insights. Key features included a Design Management System (DMS), Project Management System (PMS) with image capture, detailed task tracking, QA/site manager approvals, issue management, resource management, and material management

Manufacturing and supply chain

   

• Institutionalized and managed a supply chain cost reduction program ₹5000 crore annual revenue business, achieving a recurring cost reduction of 3% of revenue. The program spanned 8 business units and involved over 50 stakeholders, including management, BU heads, and functional heads. The scope included financial analysis to quantify impact, monthly updates to management, project tracking, and workshops for ideation and cross-deployment of ideas across logistics, warehousing, manufacturing and procurement. It became a benchmark among other global business units
• Conceptualized a forward-looking forecasting model for diesel genset business based on leading business and economy indicators
• Led an operations consulting engagement for a construction equipment OEM with ₹800 Cr annual sales, achieving a 5% recurring reduction in COGS through zero-based costing, negotiations, and process optimization
• Led an operations consulting engagement for a steel producer with annual sales of ₹900 Cr crore, implementing manufacturing excellence through cross-functional focused improvement groups. Transformed the organizational culture using tools such as DMAIC, TPM, TQM, Lean manufacturing, 5S, 7 QC tools, Pareto analysis, CAPA, and Kanban 
• Led the quality function for a manufacturing unit with annual sales of ₹100 crore, achieving an 80% reduction in vendor rejection rates for 200 components from 40 suppliers and a 50% reduction in process rejection.